Events

TAB Virtual Town Hall: Playing Offense Part II - Creating A Digital 1st Marketing Strategy
Jun
16

TAB Virtual Town Hall: Playing Offense Part II - Creating A Digital 1st Marketing Strategy

Tuesday, June 16, 2020

Join us for Part II in our Playing Offense Town Hall series. This month we are focusing on rethinking and repositioning marketing strategies to adapt to a truly digital strategy.

Topic:     Creating a Digital 1st Marketing Strategy in a Socially Distant Environment

  • Building Blocks for a Digital 1st Marketing Strategy, including: creating a strong digital asset library, effective story-telling, using video to reach your audience, thought-leadership/PR, virtual events, budget-friendly website enhancements

  • The changing role of “creative” in crafting an effective message

  • Tools and best practices for DIY & professional Video

  • When is it appropriate to start pro-actively marketing and how to “read the room” when you do

  • One more thing – 1 action item for small business from each our panelists

Panelists:                         

  • Jon Cofsky – Whitepenny

  • Eleanor Kubacki – EFK Group

  • Matt Montellione – Royce Brook Media

  • Al Navarro – Mint Advertising

  • Ilana Zalika – Resound Marketing

  • Mike Perlow – Perlow Productions

  • Steve Portrude – Harwill Express Press

  • Paul Schindel – Three Bears Communications

  • Amy Silverman – Synergem

Who is Invited:  TAB Members, Business owners that are guests of TAB Members

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May
4

TAB Virtual Town Hall: Playing Offense Part I - Business Innovation

Monday, May 4, 4pm-5:30

Please join us on Monday from 4pm-5:30 for a special interactive Town Hall Discussion on Innovation and Playing Offense as businesses emerge from lock down.

Topic: 

Our members are talking about the innovative things they can do to position their companies as the bright stars to clients and stakeholders during the lockdown and Covid crisis and how to “pivot” to a new economy…in other words, playing offense while everyone else is hunkered down. We will be hosting 2-3 Town Halls to engage our members in discussions on:

  • What industries should we target? What markets are poised to thrive?

  • What product/service offering is most relevant now?

  • Can you stand out among the noise as a thought leader? Innovator? Business for the future, not the past?

  • When is the right time to engage in subtle or even overt marketing and what tools can we use in a socially distant environment?

  • How do we engage employees in this evolutionary process?

  • Is our digital footprint and toolkit where it needs to be?

Who Can Attend: TAB members and partners only

Speakers:

  • Nick Ventura, CEO, Ventura Wealth Management

  • Doris Kaiser, President, Zeldis Research Associates

  • Glenn Morrelale, President, C&M Automotive

  • Eleanor Kubacki, President, EFK Group

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TAB Virtual Town Hall: Details of the PPP & EIDL (Copy)
Apr
6

TAB Virtual Town Hall: Details of the PPP & EIDL (Copy)

Date: Monday, April 6, 2020

Topic: PPP and EIDL Funding

  • What are the key aspects, benefits and drawbacks of each option

  • Who is eligible

  • How and when to apply

  • What business owners should be thinking about

Who Can Attend: TAB Members Only

Speakers:

  • Mike Corbett, PNC Bank, Business Banking Market Manager for Central New Jersey

  • Steve Gussen, PNC Bank, SBA Relationship Manager in Central New Jersey

  • S. Graham Simmons III, Esq., Norris Mclaughlin, PAO Administrative Partner / Co-Chair Business Law Group

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TAB Virtual Town Hall: Covid-Related Employment Issues
Mar
26

TAB Virtual Town Hall: Covid-Related Employment Issues

Thursday, March 26, 2020

Topic:       Covid-related Labor & Employment Issues:   

  • Differences between and implications of furlough vs. layoff vs. reductions in pay/hours etc.

  • New Federal and NJ legislation/regulations

  • Understanding what your health care policy allows/prohibits/requires

  • COBRA do’s and don’ts

  • What business should be aware of/thinking about

Who Can Attend:   TAB Members only

Speakers: 

  • Patrick T. Collins, Esq.; Chair of the Labor & Employment Practice Group at Norris Mclaughlin

  • Stephanie Colonna-Romano, ChHC; Vice President, Health and Benefits Division, Martin Insurance Group

  • Stephen S. Honig, CFCI; CEO, OCA Group

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TAB Annual Cocktail Party
Mar
9

TAB Annual Cocktail Party

Date: Monday, March 9 6, 2020 from 6pm-8pm

Location: Princeton Westin is located in Princeton Forrestal Village next to Salt Creek Grill.

Looking forward to seeing all of our TAB of Central NJ members, along with partners and key senior leaders, for our annual Cocktail Party and awards ceremony!

Please come prepared to cheer loudly for this year’s TAB Leadership Award Winners:

  • Steven Portrude/Harwill Express Press

  • Christin Martorana and Paul Morgan/Sigma Imaging Technologies

  • Theo and George Contos/Worldwide Metric

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Upcoming and Past Events

 
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