Tuesday, June 16, 2020

Join us for Part II in our Playing Offense Town Hall series. This month we are focusing on rethinking and repositioning marketing strategies to adapt to a truly digital strategy.

Topic:     Creating a Digital 1st Marketing Strategy in a Socially Distant Environment

• Building Blocks for a Digital 1st Marketing Strategy, including: creating a strong digital asset library, effective story-telling, using video to reach your audience, thought-leadership/PR, virtual events, budget-friendly website enhancements

• The changing role of “creative” in crafting an effective message

• Tools and best practices for DIY & professional Video

• When is it appropriate to start pro-actively marketing and how to “read the room” when you do

• One more thing – 1 action item for small business from each our panelists

Panelists:                         

• Jon Cofsky – Whitepenny

• Eleanor Kubacki – EFK Group

• Matt Montellione – Royce Brook Media

• Al Navarro – Mint Advertising

• Ilana Zalika – Resound Marketing

• Mike Perlow – Perlow Productions

• Steve Portrude – Harwill Express Press

• Paul Schindel – Three Bears Communications

• Amy Silverman – Synergem

Who is Invited:  TAB Members, Business owners that are guests of TAB Members